We're GUG

We empower people around the world to study abroad and access the best education.

Our Story

GUG simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and academic institutions on one platform. Founded in 2015 by brothers Martin, Meti, and Massi Basiri, we’ve built partnerships with 1,500+ primary, secondary, and post-secondary educational institutions, and work with 10,000+ recruitment partners to drive diversity on campuses across Canada, the United States, the United Kingdom, and Australia. GUG has grown to become the world’s largest online platform for international student recruitment, assisting more than 300,000 students with their educational journeys. In 2019, GUG was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast 50™ list. In 2021, ApplyBoard ranked #8 on LinkedIn’s Top Startups List in Canada. Our team has grown rapidly in the past six years, and we now have 1,500+ team members across the globe. The ApplyBoard headquarters is located in downtown Kitchener, ON, with representatives in more than 25 other countries including India, China, Vietnam, the Philippines, Nepal, Bangladesh, the United Kingdom, Australia, and the United States.

Our Values

Collaboration

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Empowerment

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Dedication

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Science-Based

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SUCCESS STORIES
From our students

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